Question: Which grocery store has the best prices?
Answer: We're asked this question all of the time at seminars and by reporters. The truth is that all stores will advertise something as a killer sale each week. These weekly sale items are called loss leaders; they are products that stores use to entice shoppers to come in and shop. The products usually are steeply discounted items where the profit margin is either very slim or non-existent for the grocer. (We were told by one retailer that the turkeys they sell at Thanksgiving for between $.29 and .$.49 per pound, cost the store $.89 per pound). Grocery stores are hoping that you’ll come into the store and buy the loss leader along with other full price items.
If you have time and know your prices, you can become a “cherry picker.” This is someone who just stops by the store for the loss leaders and buys nothing else. Grocers don’t like cherry pickers, but this is one sure-fire way to save on your grocery bill.
Stocking up on loss leaders will fill your freezer and pantry with low-cost food while keeping your wallet stocked with excess cash. As you learn which prices are best and stock up judiciously on sale items, grocery shopping will become a game you’ll love to win.
So, how do you shop? Are you loyal to one or two stores or do you cherry pick?